Amazon CEO says 100,000 users now have Alexa+

techcrunch.comPublished: 5/1/2025

Summary

Amazon’s upgraded digital assistant powered by generative AI, Alexa+, has rolled out to over 100,000 users, CEO Andy Jassy said on the company’s earnings call Thursday. While that’s a far cry from the 600 million Alexa devices out there, the company is making some progress on the rollout of Alexa+, which was first unveiled in February. At the time, Amazon said that Alexa+ would roll out in waves over the coming months. Amazon’s rollout of Alexa+ seems to be progressing faster than Apple’s rollout of its new, LLM-powered Siri. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend.