G is for gradient: Google has redesigned its app logo

engadget.comPublished: 5/12/2025

Summary

Google has introduced a subtle gradient change to its capital G logo on some Android and iOS devices, softening transitions between four solid-color sections in certain apps while leaving others unchanged. This update, though not widely noticed or celebrated, raises questions about whether it signals a broader branding shift or represents an unannounced trial run for potential redesigns. Given Google’s focus on visual consistency, the gradual rollout remains puzzling to many.