Rove, founded by a 22-year-old, is helping Gen Z earn airline miles without credit cards

techcrunch.comPublished: 5/7/2025

Summary

His jet-setting was funded almost entirely by airline points he collected through strategic credit card applications and miles redemptions. During his travels, Morganroth discovered that in Hong Kong people don’t need to open credit cards to earn miles on Cathay Pacific’s Asia Miles program. Morganroth explained that the points earned from shopping can be converted into airline miles, which hold more value than their equivalent in cash. In addition to the affiliate marketing scheme, Rove also offers its users miles for hotel bookings. Users can combine Rove miles earned on hotel bookings with miles from the shopping extension and even credit card miles if they have a card that earns airline points.