From matcha lattes to Dubai chocolate – how supermarkets fight to cope with TikTok trends

"TikTok's algorithm is reshaping our diet, with supermarket chains now responding to online trends like matcha lattes and Dubai chocolate bars. As brands leverage these viral food ideas, they accelerate product development, seeing items hit shelves weeks ahead of traditional timelines. However, this rapid adoption comes with challenges: rising costs for ingredients like pistachios are driving shortages, while environmental concerns about water use and monoculture farming loom large as trends continue to transform our culinary landscape."