Paul Erickson: unmasking the mastermind behind Labor’s winning election strategy
theguardian.comPublished: 5/6/2025
Summary
Paul Erickson made history as Labor’s national campaign director after leading the party to significant wins during the 2019 election. Initially dismissed for attacking Liberal members, he gained fame by strategically targeting marginal seats like Batman, Braddon, and Longman. Despite initial skepticism from factional conservatives, his tactical brilliance earned him respect within Labor. Now a key figure, Erickson is celebrated for his charisma and ability to command attention while inspiring loyalty, solidifying his role as a formidable leader deeply committed to Labor’s goals.