Apple may give the iPhone 18 series its biggest shake up yet - and for the better

Apple is shifting its iPhone launch timeline starting in 2027, introducing a staggered rollout for its six-model lineup to avoid marketing overlaps with competitors. The base iPhone may join the budget models in March 2027, while Pro variants will be available in September. This change also includes launching the Foldable iPhone in September 2026 and updating the iPhone 17 line in late 2025. Apple aims to differentiate its premium models from budget options to maintain sales appeal despite expanding its lineup.