Netflix APAC Film Viewership Grew 20% In 2024 — APAC Showcase

Netflix’s APAC viewership is booming, with a nearly 20% surge in film-watching among its subscribers last year. Over 100 APAC films—including *City Hunter* and *The Shadow Strays*—hit Netflix’s global top 10 for non-English films. The streamer is ramping up its original content across the region, debuting two zombie films from Southeast Asia (*Elixir* and *Ziam*) and collaborating on a massive Japanese bullet train project, *Bullet Train Explosion*, which secured unprecedented access to real trains. India’s influence grows too, with nearly half of its viewership coming from local films, while Korea is diversifying its slate with an animated film and other fresh projects.