Ireland is pitching a law to force big tech companies to vet ads before publication

Ireland is pushing for stricter regulations on tech companies to spot and stop fraudulent ads, ahead of an EU-wide push to hold platforms accountable for financial fraud. The amendment aims to prevent ads from being posted in the first place, targeting only registered financial service providers. This comes as a shocking $5 billion loss in investment scams last year linked to online ads, underscoring the need for such measures. Leaders have called the proposal a vital step to stop criminals from exploiting platforms for defeiting life savings. While tech giants like Google acknowledge their efforts to combat fraud through tools and certifications, Meta has yet to respond officially.