Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws

Labor and other political parties have spent over $11 million on targeted social media ads, surpassing their rivals, including billionaire Clive Palmer, as they race to win key votes ahead of elections. This spending heavily targets battleground seats like Bennelong and Brisbane, with Labor leading in both Google and Meta ad expenditures. Advocacy groups are pushing for legal reforms to ensure all platforms, not just traditional media, can run election ads. Meanwhile, figures like Suellen Wrightson from the Trumpet of Patriots have boosted their campaigns significantly on YouTube and social media.