‘What do you mean we can’t?’: Eddie Hearn on Times Square, Saudi billions and boxing’s new reality

Eddie Hearn reimagined boxing's traditional format by bringing high-profile fighters like Ryan Garcia, Devin Haney, and Teófimo López to an invite-only event at Times Square for Saudi Arabia's Turki al-Sheikh. Using media platforms to shape the narrative, this innovative approach marked a significant departure from conventional boxing events, drawing attention to ethical concerns tied to Saudi Arabia's use of sports for repression. Despite these challenges, Hearn remains optimistic about boxing's future and hinted at future ventures like staging fights on Alcatraz Island, while emphasizing his passion for the sport that began in his childhood.