How social media is changing workplace communication

The rise of TikTok and Instagram has profoundly changed how 83% of professionals communicate professionally, creating conflict and misunderstanding in an increasingly intergenerational workplace. Younger generations—Gen Z and Millennials—are far more influenced by social media trends than older workers, with Gen Z particularly drawn to platforms like TikTok for professional messaging. This shift is causing misunderstandings related to tone, emojis, and response expectations, highlighting the need for businesses to adapt their communication strategies to bridge generational gaps and improve productivity.