Pepsi Is Officially Trying To Prove Its Better Than Coke

Pepsi is capitalizing on its iconic challenge with Coke to showcase its Zero Sugar product. The brand has kicked off a nationwide campaign featuring blind taste tests and pop-up tastings, including one in Atlanta during National Have a Coke Day. Despite falling out of the U.S. top three in popularity, Pepsi remains focused on its innovations like Zero Sugar, positioning itself as a strong competitor to Coca-Cola.