EXPLAINED: How Sweden's national brand is 'relatively weak' in India

Sweden’s global reputation in India is overshadowed by nations like China, the UK, the US, and Brazil, according to a recent report. The study highlights Sweden’s weaknesses in areas such as economic stability, reliability, corruption levels, education quality, and lifestyle appeal, which are key factors driving positive perceptions of other countries. Trade Minister Benjamin Dousa emphasized the need for Sweden to enhance its image as a stable, reliable, and innovative nation to boost trade competitiveness, though it faces challenges in improving these aspects despite minor positives like its education systems being misunderstood compared to Indian perceptions.