Visa and Mastercard unveil AI-powered shopping

Visa launched "Intelligent Commerce," enabling AI agents to shop for consumers based on their preferences, collaborating with tech giants and startups to enhance shopping experiences. Meanwhile, Mastercard introduced an AI agent offering tailored online shopping recommendations and payment integration. Both companies are driving a shift toward more personalized and efficient commerce, with other players like PayPal, Amazon, OpenAI, Google, and Perplexity also embracing AI in their shopping tools.