Cue: Apple will add AI search in mobile Safari, challenging Google

Eddie Cue hinted that Apple may pivot Safari’s search engine toward AI-powered tools like ChatGPT or OpenAI, potentially challenging Google’s dominance in the tech space. This move could shake up Apple’s partnership with Google as users increasingly favor large language models. Cue noted Safari searches dropped for the first time last year due to user preferences for these advanced AI alternatives, while also acknowledging that companies like Perplexity are already offering similar chat-based search options. Despite the shift, Apple has expressed interest in integrating comparable technologies into Safari settings, signaling its proactive approach as this evolving landscape unfolds.