Taking the biscuit: for 100 years we’ve been eating chocolate digestives wrong

Contrary to popular belief, McVitie’s chocolate digestive biscuits aren’t all about just crunching through them—there’s artistry involved! A factory manager explains that placing the chocolate on the bottom allows it to melt and deliver flavor more effectively. The biscuits, made since 1925, have a rich history inspired by two Scottish doctors who developed their sodium bicarbonate ingredient in the early 1800s. Today, they rank among Britain’s most beloved biscuits, and this year marks a century of their creation with a major marketing campaign featuring a pop-up store in London. Despite efforts to change eating habits, Coulson admits he still eats them with the biscuit on top.