Hannah Ferguson calls for more regulation of paid political content on social media as she announces Senate tilt

Hannah Ferguson, co-founder of Cheek Media Co, stirred debate by advocating for transparency and accountability in paid content at a press club event, hinting at a future Senate candidacy in New South Wales in 2028 without an expectation of victory. She criticized traditional media, particularly Murdoch outlets, for perceived bias and advocated for uniform regulation of social media content. Additionally, she highlighted the growing role of influencers during elections, urging recognition of their legitimate contributions to media communication rather than labeling them as "influencers."