Labour MPs urge Starmer to ‘get out there’ with Trump-style media strategy

theguardian.comPublished: 4/19/2025

Summary

Senior Labour figures advise Prime Minister Keir Starmer to adopt a more frequent media presence, inspired by Donald Trump's high-impact communication style, which includes televised cabinet meetings and extensive interviews. However, they acknowledge that this approach might not be well-suited to modern politics, where traditional news outlets are less influential. Some members criticize the authenticity of such an approach, noting its potential disconnect from public perception in today's media landscape dominated by platforms like TikTok and social media.