‘We have destroyed the Greens’: third-party groups spent millions on ads to influence Australian voters. Some claim it worked

Third-party interest groups in Australia are leveraging a mix of social media, TV ads, and traditional platforms to run targeted election campaigns during federal elections, spending over $7 million collectively. These efforts focus on close races where minor parties might win, with groups like Advance spending millions on ads in key seats. Experts warn that while these campaigns may subtly influence voters, their impact is limited by voter fatigue unless messages are memorable or tied to strong brand identity. Major parties spent nearly $30 million in total, with Labor leading the expenditure.