The new commentators who could swing this election – Full Story podcast

Election 2024 has seen a shift in media power dynamics as influencers and content creators play an increasingly vital role in shaping political discourse. Meanwhile, Gen Z and Millennials now outnumber Baby Boomers among voters, marking the first time youth demographics dominate election discussions. The Guardian’s Rafqa Touma interviews Hannah Ferguson of Cheek Media Co., who offers incisive commentary on media bias, and Konrad Benjamin behind Punters Politics, whose platform provides fresh insights into electioneering, challenging outdated narratives.