The iconic California avocado is in trouble, and this farmer is fighting to save it

Greg Kachuck's passion for preserving California's avocado industry is both personal and professional—a story of dedication and potential. Having lost his wife, he is deeply committed to protecting this livelihood despite the challenges posed by large corporations like Fresh Del Monte Produce and the economic disruptions from tariffs that increased costs and sales losses for growers. Meanwhile, regional variations in avocados' harvest timing suggest opportunities for addressing supply chain issues through localized efforts or reorganizing the commission structure.