ChatGPT will now use its ‘memory’ to personalize web searches

techcrunch.comPublished: 4/18/2025

Summary

OpenAI has taken a significant step forward in enhancing ChatGPT's capabilities by introducing "Memory with Search," which allows the AI to draw on past conversation details, such as favorite foods or preferences, to refine web searches. This feature, part of OpenAI's ongoing efforts to set ChatGPT apart from competitors like Anthropic’s Claude and Google’s Gemini, ensures that search queries are more personalized and effective based on historical interactions. Users can opt out of this enhancement by disabling memory settings, and it appears some accounts have already started using the updated feature for improved search results.