DOJ confirms it wants to break up Google’s ad business

While often thought of as merely a search giant, Google is now the world's largest advertiser, and its antitrust case could reshape the industry. The U.S. District Court ruled against Google last month, with the trial scheduled to begin in September, focusing on its ad tech business rather than just search or mobile apps. The Department of Justice (DOJ) is seeking to break up parts of Google's advertising operations, including a major ad exchange and a platform for publishers to sell ads, arguing these would level the playing field. However, Google opposes this, claiming it would force unnecessary technological developments that could be delayed indefinitely.