Roku Violated Child Privacy Laws, Michigan Attorney General Alleges in Lawsuit

Roku has come under fire from Michigan authorities after allegations surfaced that the streaming platform illegally gathered and shared children's personal data, including location information, voice recordings, and IP addresses, without parental consent or proper notice. In response, Roku denied these claims, stating they don’t use children’s data for targeted advertising or sell it to third parties. However, the lawsuit also alleges that Roku partners with trackers and data brokers, some of whom have already faced consequences from the FTC for location-based tracking. The attorney general intends to hold Roku accountable by pursuing damages and penalties.