Beyoncé’s ‘Cowboy Carter’ Tour Partners With Ulta on Exclusive Beauty Products, Live Masterclasses and More

variety.comPublished: 4/29/2025

Summary

Ulta Beauty has made a big move by teaming up with Beyoncé for her "Cowboy Carter" tour, offering exclusive beauty products like haircare, makeup, skincare, and even her new fragrance. This is the first time Beyoncé's Cé Lumiére scent will be available in retail stores, alongside an curated collection of beauty essentials at select Ulta Beauty locations. Fans can explore the collection online or try it out virtually via the GLAMlab feature on the Ulta app during live masterclasses.