Starz CEO Jeffrey Hirsch on Revving Up the Premium Channel and Streamer After Long-Gestating Split From Lionsgate

Starz is strategically navigating the streaming landscape with a focus on digital transformation, emphasizing inclusivity through bold storytelling and ad-supported video on demand (AVOD) as a revenue model. The company's transition from linear to digital content, prioritizing women and underrepresented audiences, aligns with its "We’re All Adults Here" branding. Meanwhile, maintaining profitability while exploring growth opportunities through partnerships is key, avoiding the risks associated with free-to-air TV. Jeffrey's insights highlight Starz's balanced approach to diversification and bold programming, positioning it for strong financial performance without compromising core values.