Martina McBride Urges Congress to Pass Bill Addressing ‘Terrifying’ AI Deepfakes

Martina McBride emphasized the impact of unauthorized AI and deepfakes on artists' reputations during a Capitol Hill hearing, urging Congress to pass the NO FAKES Act to ensure lasting authenticity for celebrities. The bill proposes a federal right of publicity with a 70-year control period posthumously and mandates platforms to swiftly remove deepfakes using digital fingerprint technology, aiming to prevent misuse while shielding social media from liability if they comply. Testifying alongside YouTube CEO Mitch Glazier, McBride stressed the urgency to address this evolving issue before irreversible harm occurs, with bipartisan backing from lawmakers across both parties.