Google is bringing ads to AI Mode

Google is rolling out ads into its AI-powered search feature, **AI Mode**, allowing users to interact with AI-generated responses in real-time. Ads may appear below or integrated into the AI's answers when relevant, especially as users follow up on their questions through additional links, websites, and information. However, concerns about user trust persist, with 36% of U.S. adults expressing trepidation about AI in advertising, as revealed by a CivicScience poll. Meanwhile, rival companies like Perplexity, Microsoft's Copilot, and OpenAI are also experimenting or considering similar ad integrations in their AI products.