Mistplay offers reward-based user acquisition on the iPhone

Mistplay, a Montreal-based company since 2016, has launched its iPhone rewards platform for mobile gamers in the U.S., offering publishers new tools to acquire, monetize, and nurture high-value players with high LTV. The platform features a unique reward system that allows users to earn points through in-game events, tournaments, and trivia, helping publishers achieve better ROI while retaining engaged players. Mistplay CEO Tricia Han emphasized the significance of this expansion into iOS, highlighting its potential to address key challenges for advertisers in a privacy-focused market.