Korean Dramas Secure Prime-Time Foothold in Mexico Through CJ ENM, Imagen Televisión Partnership (EXCLUSIVE)

variety.comPublished: 4/22/2025

Summary

CJ ENM has secured prime-time slots for Korean dramas on Mexico's Imagen Televisión, marking a significant step in expanding their international presence. The arrangement includes a dedicated K-drama block airing weekdays for eight months exclusively from CJ ENM's premium catalog, offering viewers access to hit series like “Familiar Wife” and “Oh My Baby.” This move aims to fill a demand for K-dramas that Mexico has yet to consistently provide, positioning Imagen Televisión as a cultural bridge beyond Asia into Latin America.