Jamie Lee Curtis publicly shamed Mark Zuckerberg to remove a deepfaked ad

Jamie Lee Curtis sparked attention by confronting Facebook about AI-manipulated ads promoting sketchy products, a rare public outburst aimed at stopping such scams. She highlighted a growing trend where celebrities are increasingly targeted by scammers using AI to impersonate them in misleading promotional videos. The issue is fueled by the rise of affordable AI tools, making it easier for fraudsters to create false identities and promote deceptive products like fake cures or miracle treatments.