Roku says its ads aren’t meant to be ‘interruptive’ after controversial test

Roku has sparked controversy over its ad policies after customers complained about full-screen ads triggering them when devices were powered on last month, prompting some to consider switching brands. Despite this setback, Roku plans to launch new streaming sticks, a 2025 TV lineup, smart cameras, and showcase products at an event hosted by chef Morimoto and adoptable puppies in an effort to rebuild trust and relevance. The company aims to integrate ads thoughtfully to enhance user experience, though its recent testing with *Moana 2* caused frustration among some viewers.