'Treasure hunt': Tourists boost sales at Japan's Don Quijote stores

Don Quijote, a popular Japanese discount chain, is booming thanks to its unique mix of affordable yet trendy products like noopdeedop products and colorful party costumes, attracting both locals and tourists amid inflation. In Shibuya's busy stores, hundreds of visitors rush to fill their bags with snacks, souvenirs, and soufflé-like items from the narrow aisles. One tourist shares how the overwhelming variety and multilingual signage left them "overwhelmed" at first.