Scotland’s STV Invests In Former Channel 4 Commissioner’s Branded Content Indie, Merges TV & Streaming Units And Eyes Big Studios Growth

Scotland’s STV has made a significant investment in Fan Club, a digital outfit helmed by former Channel 4 exec Joe Churchill, focusing on branded content creation for brands and channel identity development. Churchill joins STV following his exit from Channel 4, where he previously headed commissioning at its social entertainment unit. The deal includes STV increasing its stake in Rumpus Media and expanding its international growth strategy with a target to double revenue by 2030 through its STV Studios, which now operates a new radio station and aims for "15% margin growth."