Khloe Kardashian launches consumer brand backed by Serena Ventures, WME

Khloe Kardashian has launched her new food company, Khloud, with its first product—a protein-packed popcorn set to hit Target in April. The brand secured $12 million in an oversubscribed round led by Jessica Bixby and other investors like Serena Ventures and WME. Khloe aims to expand beyond popcorn into other snack categories, focusing on nutritious alternatives made from clean ingredients.