Man buys racetrack, ends up launching the Netflix of grassroots motorsports
arstechnica.comPublished: 4/22/2025
Summary
In 2019, Garrett Mitchell, behind the wildly popular YouTube channel Cleetus McFarland, sought financial independence by transforming a former racetrack in Bradenton, Florida, into a new motorsport venue called Freedom Factory. After the track closed in 2018, Mitchell repurposed it by selling everything and borrowing money to stage massive, rowdy events like burnouts despite limited infrastructure. During COVID-19, Mitchell temporarily paused these efforts but later successfully repurposed Freedom Factory into a motorsport series that brought in revenue without relying on traditional tracks or teams.