Woolworths is cutting prices from Wednesday. Expect more supermarket competition – but not an all-out price war

Woolworths has announced a series of price cuts across its range, signaling a possible intensification in supermarket competition following years of allegations of excessive pricing during the cost-of-living crisis. Shoppers may remain cautious about whether these discounts will lead to sustained price drops, as the sector faces an oligopoly-like environment with limited competitive pressure. Lisa Asher notes that without more competition, a genuine price war isn’t expected. Meanwhile, Woolworths has pledged to maintain reduced prices until 2026, hinting at long-term savings opportunities for consumers while Coles considers similar moves.