Advertising giants brace for tariff-induced cuts to ad spending

japantimes.co.jpPublished: 4/28/2025

Summary

"Advertising firms brace for a potential slowdown in client marketing spending as costs rise and geopolitical tensions heighten, despite recent reassurances from major agencies about budget stability. Major players like Publicis and Omnicom have downplayed concerns over tariff uncertainty but acknowledge that challenges ahead could lead to spending cuts across industries in 2025."