YouTube tops Disney and Netflix in TV viewing, Nielsen finds

YouTube is set to dominate the TV landscape, having claimed its largest share of viewership with 12.4% in April 2025—a milestone achieved consecutively over three months—up from 12% the prior month and double what it was at this time a year ago. Additionally, YouTube remains the primary device for TV viewing in the U.S., while its partnership with the NFL marks a significant move toward live broadcasting, enhancing its potential to further grow its share of viewership globally.