Music Industry Moves: Kendrick Lamar Named Brand Ambassador for Chanel

variety.comPublished: 4/21/2025

Summary

Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper starred in Chanel’s latest eyewear campaign launching April 22. “I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me,” Lamar told the publication in a statement. Popular on Variety+ Apple has opened a new Apple Music studio in Tokyo and launched a new radio program, “Snow World Radio,” hosted by the members of Japanese boy band Snow Man.