Instagram Edits topped 7M downloads in first week, a bigger launch than CapCut’s

Instagram's Edits app made a swift impact, with over 702,900 downloads on iOS in its first two days alone, far outpacing CapCut, ByteDance’s direct competitor. The app quickly rose to the top charts in the U.S., ranking No. 1 on its first day and No. 3 by Friday. While creators have mixed reactions—many praising Edits’ user-friendly features but criticizing its lack of certain functionalities—it has the potential to surpass CapCut as Instagram continues to expand its social video offerings, especially with Meta’s robust ecosystem driving network effects for new apps.