ChatGPT goes shopping with new product-browsing feature

OpenAI has introduced shopping features into ChatGPT Search, allowing users to search for products and purchase them directly from merchant websites after being redirected from the platform. The new tool offers personalized product recommendations based on user preferences, saved memories, and web-based reviews sourced from various platforms like Google and Reddit. Unlike Google’s algorithm-driven recommendations, ChatGPT aims to understand product reviews and user preferences in a more conversational manner.