Who Is ‘Fatal Fury: City of the Wolves’ For? Following Abysmal Sales, SNK’s CEO Will Transition to an Advisory Role

Kenji Matsubara, SNK's CEO, has transitioned to an advisory role after announcing that Fatal Fury: City of the Wolves underperformed despite high-profile marketing and Saudi funding. The game sold only 6,302 copies in its first two weeks on PlayStation 5 and saw fewer Steam concurrent players than many other releases at the time. Additionally, popular guest characters like Cristiano Ronaldo and Salvatore Ganacci were included, alienating some players. The series' long hiatus and poor marketing strategies contributed to its failure, leaving it unable to connect with a broader audience.