Fitness tracker Whoop faces unhappy customers over upgrade policy

techcrunch.comPublished: 5/11/2025

Summary

Whoop has adjusted its upgrade policy for its Whoop 5.0 fitness tracker after customer backlash over inconsistent pricing, allowing those with more than a year left on their subscriptions to get a free upgrade while others can extend their plan at an extra cost. The company clarified that its revised approach reflects feedback and changed its previous stance on subscription terms. While some users support the change, others remain skeptical of the company's transparency in revising its policies.