Fitbits Are Losing Google Assistant as Smartwatch Brand Circles the Drain

Google Assistant will no longer work on Fitbit watches in the coming weeks, according to messages seen by users. This follows Google's announcement to merge all Fitbit accounts into Google accounts by February 2026. Since acquiring Fitbit in January 2021 and releasing its own Pixel Watch in October 2022, Google has been integrating Fitbit technology while potentially phasing out the brand. Users who prefer Fitbit's simplicity may want to purchase one soon, as the future of the brand appears uncertain.