Visa launches ‘Intelligent Commerce’ platform, letting AI agents swipe your card—safely, it says

AI shopping assistants move beyond product discovery to complete purchasesVisa’s new platform addresses a critical gap in the current AI commerce landscape. “AI commerce is a new commerce experience where AI agents play an active role in helping users shop online,” explained Rubail Birwadker, SVP and Head of Growth, Products & Partnerships at Visa, in an interview with VentureBeat. The company’s existing tokenization framework and merchant relationships provide the infrastructure needed to make AI commerce viable on a global scale. By allowing AI agents to handle these transactions seamlessly, Visa aims to reduce cart abandonment and simplify the commerce experience. Visa’s AI commerce initiative asks for perhaps the most profound trust leap yet: allowing an artificial agent to not only know what we want but to spend our money acquiring it.