Craft Sake Week is back with its usual brand of cool

The annual Craft Sake Week, returning for its seventh edition at Roppongi Hills Arena in Tokyo, aims to boost Japanese sake's visibility both domestically and internationally. Fueled by former soccer star Hidetoshi Nakata's mission to promote the drink, the festival showcases 10 different sake producers each day, grouped around unique themes like "New Wave Sake" and "Sake Diversity."