Snapchat scraps ‘simple’ redesign as it loses users in North America

Snap is abandoning its plan to simplify its design with a five-tab layout after months of testing, as the redesign aimed at combining stories with Spotlight didn't resonate well among North American users. The company, which previously successfully attracted millions through a simpler interface, now faces a drop in usage—down 1 million daily active users—and sees preference for more content-focused features like Stories and Spotlight over simplicity. Despite this shift, Snap reported a revenue increase due to ad growth and its premium service.