FIFA adds Saudi Arabia's PIF as Club World Cup partner
espn.comPublished: 6/5/2025
Summary
FIFA has secured a major deal with Saudi Arabia's Public Investment Fund (PIF) for the U.S.-hosted Club World Cup, marking a significant milestone as the kingdom invests heavily in the event and its broadcast rights. PIF, which owns 75% of Riyadh club Al Hilal, is set to fund key aspects of the tournament, including its global broadcast deal with streaming service DAZN and its $1 billion prize fund. The U.S.-led Club World Cup will be a historic event, with Al Hilal among the teams participating alongside others like Inter Miami, a MLS side featuring Lionel Messi.