Bluesky is adding blue checks for ‘authentic and notable’ accounts

Bluesky is rolling out new verification features to boost authenticity on its platform. The decentralized social network will now offer blue checkmarks for "authentic and notable accounts," while granting "Trusted Verifier" status to organizations like *The New York Times* to verify users affiliated with them. This update streamlines the verification process, making it easier for independent journalists and creators to get authenticated without needing domain links, and helps combat impersonation issues following the platform's rapid growth last year.